Advertising

My time working for Aol/Advertising.com allowed me to build premium user experiences for top-tier clients. The work was highly rich and interactive and included everything from native desktop to online, mobile, and video platforms. 
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#1

 

Rich Media


Campaign: Olay Fresh Effects Skincare

Format: Filmstrip

Using a carousel format, this highly animated ad allows users to scroll through various topics including an interactive gallery with rollover pins to reveal more info about each product and a video to 'go behind the scenes' of life with the product. The ad provides a rich experience for the user and returned high click-through rates for the client.  

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#2

 

Rich Media


Campaign: Evolution Fresh by Starbucks

Format: Loft

This ad launched from a standard horizontal banner that ran across the top of the page. Once expanded, the user can scroll through the various drink choices in which the background, title, and ingredient gallery changes accordingly. The user can roll over each ingredient to reveal the name, they can watch a video right in the ad, or they can go to the brand's website. If the user decides to scroll on the current website, the ad collapses to a narrow strip in which they can open it back up with a window shade tab.  

#3

 

Rich Media

 

Campaign: 2016 Pilot by Honda

Format: Lightbox

This ad launched from a standard 300x600px ad. Once expanded, the user could roll over pulsating pins to learn about the car's features or they could play the video. Once collapse, a small 'bug' would live in the bottom right hand corner of the screen in which the user could relaunch the ad.

#4-6

 

Mail Sign In Screens


Mail Sign In Screens were displayed as a wallpaper behind the login container on AOL.com. "You've got mail" was quite popular and this was a desired format for campaigns because of the size and placement. These ads were designed to be interactive and animated and could consist of videos, galleries, and other rich media. 

Please scroll through to see a few of my designs.

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Banner Ads

 

Campaign: Home Depot - Spring Black Friday

Campaign: Disney Parks for AOL Travel

Campaign: Johnson & Johnson - Catapult