My time working for Aol/Advertising.com allowed me to build premium user experiences for top-tier clients. The work was highly rich and interactive and included everything from native desktop to online, mobile, and video platforms.
Campaign: Olay Fresh Effects Skincare
Using a carousel format, this highly animated ad allows users to scroll through various topics including an interactive gallery with rollover pins to reveal more info about each product and a video to 'go behind the scenes' of life with the product. The ad provides a rich experience for the user and returned high click-through rates for the client.
Campaign: Evolution Fresh by Starbucks
This ad launched from a standard horizontal banner that ran across the top of the page. Once expanded, the user can scroll through the various drink choices in which the background, title, and ingredient gallery changes accordingly. The user can roll over each ingredient to reveal the name, they can watch a video right in the ad, or they can go to the brand's website. If the user decides to scroll on the current website, the ad collapses to a narrow strip in which they can open it back up with a window shade tab.
Campaign: Garnier Olia Haircolor
This ad launched from a standard 728x90px ad. Once expanded, the user could roll over the hair color swatches to change the hair color on the model. This ad also had a play button to launch an in-ad video of the product. As the user scrolled down on their screen, the ad would collapse and only show the thin 'window shade' that could be expanded when they wanted.
Mail Sign In Screens
Mail Sign In Screens were displayed as a wallpaper behind the login container on AOL.com. "You've got mail" was quite popular and this was a desired format for campaigns because of the size and placement. These ads were designed to be interactive and animated and could consist of videos, galleries, and other rich media.
Please scroll through to see a few of my designs.
Campaign: Home Depot - Spring Black Friday
Campaign: Disney Parks for AOL Travel
Campaign: Johnson & Johnson - Catapult